In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
58 people also want pricing
Alternatives Pricing
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
What is Wrike?
Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.
Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(745)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
Attribute Ratings
Reviews
(1-25 of 47)Companies can't remove reviews or game the system. Here's why
June 24, 2022
Small Businesses Should Check Out The Current Money-Making Opportunities Meta For Business Offers
Score 7 out of 10
Vetted Review
Verified User
I use Meta a lot to schedule out posts, to upload videos so they can either be shared or premiered, to promote my computer training services, and to keep abreast on any updates the company has. Though it took a little time to adjust with the updates, I can with a better flow locate functions and different categories in Meta for Business.
- Schedule out posts and videos.
- Able to currently create reels.
- As I learn it, set up the business Facebook Shop.
- Troubleshooting ad issues.
- Announce ahead of time when updates will happen.
- Have standards all across the board instead of favoring some and having different rules for others.
April 28, 2022
Meta for Business, a necessary pain
It was used by one of our clients as their main communication platform with their customers. We implemented a chatbot that works in several pages of our client managed by Facebook for business. With it, they were able to review and administrate the received messages; especially in the cases where the bot was not able to solve the customer's problem
- Aggregates all of your Meta-related applications (Facebook, Instagram, etc)
- their documentation is terrible
- their support is terrible
- Their layout is confusing and you do not know information about it
June 22, 2021
Very Good Platform to Manage Your Facebook Accounts
Facebook is an important marketing tool, and Facebook for Business allows our firm to manage not only our own information but that of our clients as well. This is a critical function for us and a tool that we utilize on a daily basis as we develop campaigns, ad spends, organic content and more.
- Managing multiple companies.
- Ad campaign setup.
- Better user interface.
- More streamlined usage.
Like many other companies, we have used Facebook for Business as a way to manage targeted advertising campaigns. We used the product in the marketing department. Typically we would orchestrate Facebook advertising along with other forms of marketing as a way to stay in front of prospective customers. We have used both video and image based advertising.
- Demographic based targeting
- Reaching people in their leisure time
- Brand recognizability
- Not great for b2b
- I question how many clicks are accidental or bot
- Cost
May 24, 2021
Efficient, but not user friendly
We're pretty active on Facebook through both organic posting and social ads. We use Facebook for Business for both. Facebook's newer tool for businesses, Creator Studio, is so helpful for organic posting. We use it for Facebook and Instagram. It's great for scheduling posts, posting IGTVs, etc. We also use Facebook's A/B testing tools, to create mock up of ads, etc.
- Creator Studio is a great tool for scheduling and tracking analytics
- Helpful when you manage multiple accounts
- Targeting to a specific audience
- It's always changing - can be hard to keep up with everything
- Ad Manager is decently confusing
- It's not always clear why ads aren't approved
May 03, 2021
Facebook ads are best for ROAS/Scale.
We manage $2-3M a month in ad spend through Facebook Business Manager. It's been the best performing acquisition channel for our Ecomm business. It is mostly used by the digital team.
- Social Media Insights
- Ad Reporting & Optimization
- Ads Insights and Targeting
- Ads Access for Influencer Accounts
- More creative tools at the ad level for reformatting videos or graphics
- More audience insights - pyschographic or behavioral
- Better automated rules for ads management
March 06, 2020
Great Tool if it Fits Your Use Case
We use it to manage our Facebook and Instagram profiles, as well as our Facebook ad accounts. Only our social media team uses it. It's nice in that it streamlines our workflow when managing many different profiles. It also allows us to see everything at a glance and easily manage user permissions.
- It is great for managing user permissions. We obviously don't want every team member to have admin access to the pages and ad accounts that we manage.
- It streamlines our workflow by pulling all the various profiles and ad accounts into a single dashboard.
- We're able to manage Facebook pages without distractions.
- The interface takes some getting used to. It is not always intuitive.
- It can be a bit buggy, but it has certainly improved over time.
February 26, 2020
A super effective tool to reach new customers giving a positive ROI
Facebook for Business is being mostly used by the Marketing and Growth teams as it helps to reach our existing and potential new customers. It is also used by the Analytics team, as well as the top-level management, as it shares a lot of powerful analytics and insights across multiple user demographic/interest cuts.
- Analytics - Comprehensive and intuitive UI.
- Marketing, ads, creative, copy monitoring.
- While its desktop web UI is good, it needs some work on mobile web/app.
- The insights are there for paid ads, however, it should include for organic traffic too.
February 13, 2020
Facebook for Business is a must-have
Facebook for Business allows me to keep track of access to client advertiser accounts, business pages and profiles, eCommerce product catalogs, pixels, and custom audiences, along with managing permissions for various internal users and clients as they come and go. There are plenty of users but they all need different access depending on what they will be focused on, so Facebook for Business mostly helps to manage this aspect.
- Manage user permissions.
- Collect audience information.
- Support.
- Authentication.
February 13, 2020
Good tool but difficult to use
We use Facebook for Business to manage our 100+ locations across the country and to manage our advertising campaigns through Facebook. The Stores feature it easy to add new and maintain the accuracy of the data for each of our locations through one central admin tool. Before, we had standalone pages for each location, and managing them was a nightmare.
- Easy to manage multiple locations
- Robust feature set
- The admin area is overhauled too frequently and forces users to relearn how to do things continually.
- Support provided isn't great and requires a lot of re-explaining.
February 10, 2020
Great for my digital marketing agency!
I use Facebook for Business to market my digital marketing company. I also use it to market my clients' local businesses. It makes it super easy to keep every Facebook ad in one place. The user interface is very easy to use and it is relatively easy to teach other people how to use the software and run their own ads.
- Allows all ads to be shown in one location.
- Allows you to select the exact demographics.
- The interface can use an update.
- The training for it can be confusing.
February 05, 2020
Facebook for Business is worth it for ROAS...as much as you're willing to spend with a hefty budget
Facebook for Business is being used solely by our nonprofit's communications and marketing department to help promote awareness of our organization and disease state and get through the large amount of ads and posts on FB to a targeted audience suitable for our org's mission.
- Multiple options for visual displays.
- Analytics dashboard.
- Easier ways to filter reporting on any metric needed.
- Customer support.
February 04, 2020
Yes...Facebook for Business
I rely on Facebook for Business not only for my business but for the management of my clients’ businesses.
If you have a business, you need Facebook for Business/Business Manager. Having one central location where you can run ads, manage users, and view insights is necessary. Also, the integration with Instagram can easily be achieved through Facebook for Business.
- Insights on your audience and how they interact with your page.
- Tracking call-to-action (shop now, learn more, send a message, etc.) and efficiently promote the CTA.
- Better integration with apps and tab customizations should be improved.
- Organic targeting has changed over the years and would be beneficial if that feature could be improved.
February 03, 2020
Facebook Business Manager - Under The Hood
The Facebook for Business platform allows our organization to increase brand awareness via paid traffic & hyper-granular targeting settings at the ad-set level. The direct response objectives provided by the Facebook & Instagram platforms also equip our organization to offer lead generation services in both B2C and B2B contexts within the Insurance industry across the United States. There is only one department, production, that utilizes the back-end Business Manager aspect of the platform to manage ad accounts for our clients.
- Facebook for Business - Hyper Granular Audience Targeting Settings
- Audience Building for Retargeting
- Virtual Absence of Facebook Support Representatives
- Ever-Changing Compliance Policies
We use Facebook for Business to manage dozens of pages within our brand. We use it for posting, crossposting, and analytics. We also use it to manage backend things like adding new business and ads partners.
- Manage multiple pages
- Crosspost videos between pages
- Bad user experience
- Frequently breaks down
January 28, 2020
A great tool for multitaskers
Facebook for Business is used by our marketing team to utilize Facebook Ads, maintain multiple Facebook Business pages, and the Facebook API. It allows us to reach the Facebook audience and implement Facebook tools on our website. This solves the problem of reaching new customers who are interested in our services and have a platform to grow brand awareness.
- It's very easy to manage multiple Facebook business or ad accounts.
- The ability to add multiple users and control their access to accounts is great.
- I wish there was better integration with report building tools such as RavenTools.
- The menu can be confusing at times. A simplified interface would be more intuitive.
January 28, 2020
Smart move for small business owners!
I manage multiple clients on social media, so I have numerous Facebook for Business accounts that I oversee. It allows small businesses to have a presence online and pay for advertising, which can sometimes be overwhelming for small businesses and nonprofits. It's nice that it is automatically created when you create a business Facebook page.
- Advertising
- Metrics
- More user-friendly
- Better organized
December 07, 2019
Honest Facebook for Business Review
I'm a small business owner in a rural area. My clients, business owners, want to have a Facebook page and run ads. This is one of the services I offer. I create and manage their Facebook pages and use Facebook for Business to help me mangers these pages and run advertisements on Facebook.
- Advertising.
- Statistics.
- Event management.
- Better tutorials.
- Help section is very lacking.
- More features for digital sellers.
- Selling product manager.
February 21, 2019
Facebook for growth of business.
Facebook for Business is used basically to attract customers, increase sales, purchase of items and others. It has vast features to represent data, reporting in different types of charts, data flows. You can track which customers have visited your page or website and which are interested in your product and items. This tracking helps you connect with customers and will let you know which customers to attract to your business. This helps in business growth way more than any other possibilities. It can be connected with Instagram which is also a great platform for SEO or business purposes.
- Boost feature to connect with lots of customers. Connect with a large number of user easily and quickly.
- Reporting of how many users have visited, seen your items/products.
- It can be connected with Instagram which is also a great platform for SEO or business purpose.
- Know about the behavior of your customers and find out what they want.
- Thorough tracking methods to see where the campaigns are falling short.
- Data leaking issues, security though facebook takes these very seriously.
- Understanding the platform may be tricky and needs guidance on how to use. Proper training is required.
February 13, 2019
Powerful and scalable advertising, but hard to master!
We use it to advertise on Facebook and Instagram. Is used by the Marketing department, mostly. Currently, we use it to catch new customers, to retarget our customers who got lost in the funnel and also to retarget our previous customers.
Based on the huge amount of potential customers and the heavy usage of both platforms, we are able to communicate with customers in a way that would be hard elsewhere. It also helps us capture emails so we can nurture our database and own our channels.
Based on the huge amount of potential customers and the heavy usage of both platforms, we are able to communicate with customers in a way that would be hard elsewhere. It also helps us capture emails so we can nurture our database and own our channels.
- Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
- They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
- Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
- Gives you placements and different ad types so you can get the most out of it.
- Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
- Approval of ads and in general customer service sucks. They won't make you feel like a customer. You'll have to be very careful and beg in case they cancel your account (it happened to us once and they were completely mistaken).
- Scaling the creation and management of ads was huge room for improvement. The platform is slow and it still misses many massive actions and copying campaigns from one type doesn't let you use the same ads for a different objective... many small management problems that aggregated are not so well.
- More visibility on their optimization process, so we can also take advantage of it. Some things are a black box.
- Catalog management works fine but still misses many features to make our lives easier.
We used Facebook for Business to reach prospective customers via lookalike audiences, demographic targeting, and current client lists. Use of this platform was isolated to the marketing department to generate leads for the sales team as well as direct revenue for the company. Being able to reach customers/prospects that may not have opted-in for emails is a big win.
- Allows you to upload current email lists and drive ads to them more passively than email.
- Audience segmentation tools make it easy to target prospects based on actions taken on specific pages.
- Lookalike tools allow you to build new prospect lists based on common interests of your current clients.
- The ability to test multiple variations of ads against each other and report on them directly from the dashboard simplifies the decision-making process to optimize advertising efforts.
- The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
- Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
- The constant emails from their sales team to "help you improve" your results are a little much.
January 18, 2019
Insight into what your customers want and need!
I use it to view my analytics and how successful campaigns or ads are doing. I list products using Shopify integration and also have my FB Business page connected to my Instagram. I mainly run campaigns through Instagram and you can manage those via Facebook for Business. The campaigns are easy to set up, maintain, or cancel, which makes it perfect for businesses on a budget. Plus you can decide exactly who you want your target audience to be.
- Analytics
- Campaigns
- Integration
- Better pricing and offers
- More RoI
January 09, 2019
Facebook for Business - Worth The Switch?
As a software developer and ecommerce business, we use social media for a lot of things. Facebook for Business helps us manage our various pages for different business entities and keep our communication and advertising efforts in a central location. It has been deployed for both our sales and marketing teams to use, as they use it for a variety of reasons. For sales, the Business Messenger feature allows us to communicate directly with potential clients on Facebook, while the marketing team uses it to craft, publish and boost social media posts about our businesses and different endeavors to target audiences.
- Facebook for Business makes administrating pages a bit more effective. You can see who created a post or responded to a message and also manage your pages and advertising accounts easily. As a super admin, having an overview of day to day use is helpful to track employee activities.
- The ability to login separately from your personal Facebook account and do work-related tasks on Facebook is one of the main reasons why we switched all our page accounts to Facebook for Business. It is also easy to remove a person from a page or account from within the dashboard of Facebook for Business.
- We run multiple advertising accounts for different reasons and Facebook for Business allows us to centralize all campaigns and planning, as well as limit access to specific members of a team, which is helpful. For advertising purposes, this is a valuable way to manage.
- When you are setting up a page, you need to do it to near-perfection. It is rather challenging to edit details later on once a page is set up.
- Customer service is pretty much non-existent. The messages you get in response are very generic and sometimes feel like they are being sent by a robot. Honestly, for an advertising platform, there are better ways to handle customer service.
- Messenger is a great application but it takes a lot of effort to get a good response time, and this metric itself becomes confusing to use for analysis. It would almost be better if the "response time" banner was removed all together as it's not accurate.
- While Facebook for Business is great, it just feels a tad bit slow. Even on a solid fast internet connection, it can take 2 minutes to load advertising pages for accounts. This can be really frustrating to us,e especially since advertisers are the ones who pay Facebook's bills.
December 26, 2018
Facebook for Business is right for many (but not all).
Facebook for Business was one of the few platforms we went live with to address the need for multi-level and multi-departmental communication across our company with multiple business units across multiple states. Facebook for Business has a lot of administrative features to be able to control the type of messaging and to whom it is distributed fairly quickly and easily which helped us solve the other challenge we were facing of lack of efficiency in our internal communications.
- The user interface was fairly intuitive.
- The training/cross over to Facebook for Business was significantly more simple for most users because of their already established personal use.
- The ability to segment internal communication channels to multiple levels of distribution was a win.
- The creation of many connecting points to allow for two-way communication that didn’t exist previously was a strength as well. It felt very organic inside the Facebook platform.
- Many people already had their own understanding of Facebook as a social media platform and many people who didn’t use Facebook previously personally or had shut down their account felt as though they were being forced to give control back over to Facebook again.
- The UI is great for those who have used or currently use Facebook personally. But it was not easy for those who are more technically challenged.
- The account management and administration of all new accounts that couldn’t be linked to already established personal accounts was frustrating. An entirely new account had to be created per user.
December 26, 2018
Engage More Efficiently on Facebook
Our marketing department uses Facebook for Business to manage our Facebook pages and create ads for the platform. Facebook for Business is the tool that allows our marketing team to manage these pages and ads from one single location. Facebook for Business gives our marketing team a tool to make it easier to develop and manage engagement and ad campaigns on the Facebook platform.
- Facebook for Business gives users one single location to manage Facebook pages and ads.
- With Facebook for Business, it's easy to give admin rights and assign roles to employees.
- Facebook for Business is free--it does not cost any money to set up and start using.
- Facebook for Business provides strong analytical reporting that details user engagement for our Facebook pages and ads.
- Facebook for Business does not have the easiest interface to learn; it's not intuitive and can take some time to become familiar.
- Each person that is given admin rights will also need to be taught how to use the tool.
- It's not possible to remove ad accounts after they have been created. Pages can be removed, but not ads.